The website for your online business is not just about selling. It’s also for finding the right customers, influential people, and other websites that can promote you. Your marketing team should be spot on in finding online opportunities for maximizing exposure of your products or services. But how can they do this? Here are some […]
Starting a business isn’t easy, and sustaining one is even harder. How did Kimstore, an online marketplace for gadgets started by Kim Lato in 2006, grow from a humble Multiply outlet to one of the pioneers of e-commerce in the Philippines? Kim Lato talks about the challenges of starting and sustaining a business. Before Starting […]
Apart from being a reputable stock trader/analyst, Marvin Germo is many things: entrepreneur, blogger, book author, newspaper columnist, and registered financial planner. All these, however, are just his ways and means of fulfilling his ultimate goal: financial freedom for every Filipino. Now, that might sound like a lofty dream (and indeed it is), but if […]
In today’s vibrant online market, it’s not enough to create content for your customers and audience through your website or blog. There needs to be an interaction done to establish your brand as a thought leader and as a trustworthy creator of yummy treats. But how do you reach your audience effectively at social media? […]