Cyberpreneur Philippines: Editors & Contributors

Ask what an OFW wants to get after his or her return. It’s very likely to get these two big answers: their dream house and a big capital for a profitable business venture. For the latter, OFWs can save a big amount of money in a span of 10+ years, and then come back home to start their dream businesses. This is the part of the story where we stop and call it a happily-ever-after. The reality for some OFWs may be this: After investing their life savings on capital-intensive businesses (for example, a restaurant franchise or a fleet of taxis), somewhere along the line, they make a wrong turn. They might have misjudged the market demand or trusted the wrong persons. Everything crumbles and the ex-OFWs go back to the job market for another overseas opportunity. If you’re an OFW really into starting your own business and still see yourself retiring in the Philippines, cyberpreneurship can help you get started. Here are some of its advantages. It teaches you the fundamentals of running a business Why should you wait until your contract expires or that X amount of savings before you find out if running a business is for […]

You may be a programming geek, a tech enthusiast, or a millennial with a dozen social media accounts. Or maybe it’s the other way around. Are you the type who can’t figure out what a hashtag does or how to log in to a secure WiFi network? As underwhelming as this sounds, cyberpreneurship isn’t so much about what you know or what you don’t know. The playing field, rules, protocols, and whatnot may be very different and boundless compared to a brick-and-mortar store, but cyberpreneurship is still anchored onto the basic qualities of being a successful entrepreneur. Let’s start by asking yourself three basic questions: How passionate are you to learn? What are the things you’re willing to risk? Are you committed to conquer challenges ahead? But wait. If you have answered these questions pretty well, don’t jump the gun just yet. Although they’re basic questions, it wasn’t meant to be that simple. Here’s what you need to do next: Dip your fingers in Most successful entrepreneurs didn’t only start young. They started small. Entrepreneurship, like creativity, can be a strand in people’s DNA that are more dominant in some people, surprisingly turning the ordinary into an enterprising opportunity. A case […]

As you become more hands-on in your cyber business, you’ll sometimes feel unequipped to tackle some areas. You may be weak on managing your funds or mastering a new tool. Rather than feed the “impostor syndrome” that cripple many budding cyberpreneurs, consider it as a learning opportunity to master new skills and ideas. Get inspired with words of wisdom from some of the greatest business leaders. What you were taught in school could be soon outdated. Then there are new trends that are fast shaping the future. Learn more, or get left behind. The learning process is difficult, but you’ll appreciate how it makes you a better prepared cyberpreneur in the long run. Sure, you might encounter bumps and even fail as you apply learning into action. But don’t be discouraged, and instead treat it as a great opportunity. Your mistakes are a great source of learning. Pay attention to what your customers are saying, and turn their pain points into your competitive advantage. At the end of the day, you can never go wrong with furthering your education. Not only will you deepen your understanding of the world as a cyberpreneur but as a person as well.

Where would you get the money to make your cyber business happen? The answer will depend on the nature of your project, your business model, and your tolerance for risk. For a quick review of possible options, here are 5 models that you can use to fund your startup. Bootstrapping This means you’re using your own money for your business. This could also imply asking for investments from family and friends. A great majority of startups are created using this model, including eBay and Facebook. The challenge is, can you (or your immediate network) afford to use hard-earned personal funds in putting up your project? And support it for any number of months without guarantee that the business will break-even? It’s advantage is that you get maximum leeway with your vision without others getting involved or interfering with your direction. The challenge is, can you (or your immediate network) afford to use hard-earned personal funds in putting up your project? And support it for any number of months without guarantee that the business will break-even? Crowdfunding You pitch an idea, and then wait and see if a community will back it up. With online platforms like Kickstarter, it’s easy to make your case […]

A lot of local businesses are opting to use personal profiles as their business’ main marketing account in Facebook. This is very risky and ultimately counterproductive. Here are several reasons you shouldn’t do it: Reason # 1 This is against Facebook’s terms of service. Your account might get DELETED anytime. They have already deleted many of these the past couple of years. If you’re using your account to represent something other than yourself, you could permanently lose access to your account if you don’t convert it to a Page. via Facebook Reason # 2 Friend limit is only up to 5,000. Local pages can have 10,000 fans or more. Reason # 3 There is no engagement insights in your personal profile. You won’t be able to analyze how many people see your posts, the age range or location of most of your fans, the best time to post, the best content to post, and the like. Reason #4 Advertising features are very limited in personal profiles. You won’t be able to ramp up your business exposure, if so. Reason #5 Additional tabs are only available in Facebook Pages, such as business event calendar, top fans tab, quiz tab, polls, and more. . […]

So, if you are confident about your products and services and you don’t want to waste your time, take these learning into consideration and market wisely.

Being a cyberpreneur need not be hard. Considering the vast array of tools and techniques available to us web professionals, nothing can go wrong as long as we know the tricks of the trade. What could be that “little secret” to keep our online businesses flourish through time? The Power of “We” Having started my freelance writing career in 2009, I ventured onto the unknown path of a web content writer then. I racked gig after gig – writing over 5,000 words a day for a meager sum. Little did I know that there’s more to what I have been doing during that time. I would spend an average of six hours a day writing until my hands were sore. Well, not to worry, I thought, for by the end of the week, I would fill my heart’s desire – through new books I’d buy from the local bookstore (all from my hard week’s writing work). Months passed, and I realized how tough it really is to be a freelance writer. It took perseverance, commitment, and passion to weave through words. Months passed, and I realized how tough it really is to be a freelance writer. It took perseverance, commitment, […]

“Are Filipinos ready to do business online?” With innate talent, hard work, and determination, the consensus is that entrepreneurship in the country is poised to move to cyberspace. But awareness and Internet speed remain to be critical issues though. “The transaction part is there, the skills are there. It’s just a matter of awareness that these online business opportunities exist,” says Fitz Villafuerte, co-founder of 199jobs.com and a leading financial literacy advocate. “We are confident that this book will help in the realization of our dream of spurring online-based start-ups, services, and other innovative and up-coming products in our country,” notes Senator Bam Aquino in his foreword to the book. This was among the points discussed by some of the country’s leading online freelancers, startup founders, and e-commerce experts during the book launch of Cyberpreneur Philippines: Online Business Start-up Guide. The event was held on a standing room-only crowd last October 25 at Fully Booked in Taguig City. Cyberpreneur Philippines is a book on how to become an online entrepreneur. Edited by Ray Calbay, Marv de Leon, and Paolo Lising, the multi-authored book contains practical tips, insights, and expert advice on topics ranging from cyber business planning, social media marketing, […]

Whether you’re posting on your social media accounts once a day or a few times each month, planning and plotting your activities in a social media calendar is a life-saver. A social media calendar gives a snapshot of when and what kind of content gets into which channel. It not only helps in publishing and tracking content, but serves to remind as well of business goals, target audiences, and expected outcomes. For the actual posting, you can easily automate the process using tools such as Hootsuite. Some businesses maintain a weekly social media calendar with details prepared in advance. They identify themes and organize posts around it. For others, a monthly social media calendar—with periodic and flexible updates—can be enough. Here are some basic rules when putting up your calendar. Post at the right time Any upcoming event (or trending topic) that your post could piggyback on? For ordinary days, what’s the best day of the week to engage your audience with the type of content you’re posting? “Monday” and “Friday” spell a huge difference in people’s psyche. People check Facebook 14 times on average and spend 30 minutes on it each day with peak times at bed time and […]

To get your cyber business found online, you need likeable content. The challenge is that there’s really no formula that can guarantee if your content will ever reach its ideal users or deliver on its purpose. If you need inspiration on how to start, we’ve expounded on popular statements from some of the most prominent brand gurus, bloggers, and content marketers: We’re not in the Mad Men era anymore. Expensive campaigns from advertising agencies are routinely trumped by amateur content for most impact. Seasonal campaigns won’t cut it for today’s generation. Your customers are connected 24/7, and are from all over the world. To be convincing, you have to address their unique interests, pain points, and felt needs. Going viral (the good kind) with your content is more a matter of chance than careful execution. Pulling PR stunts won’t work. People can detect what’s contrived, and they may even hijack your message. Start with a good reason for creating content. If you care enough about your message, the right people will eventually find and appreciate your content. They’re the ones who will contribute to your bottom line. When have you ever actively searched for an ad? If you’re like most […]

The rise of the Internet age has given us far more than just the capability to connect with friends or upload selfies online. It has also given modern entrepreneurs capabilities not possible several decades ago. As an online marketing consultant, one of the perks of my work is that it gives me a front row seat on the evolving landscape of business, and how the Internet is helping businesses who take the initiative of incorporating online elements in their operations. It also makes those that don’t obsolete in a matter of years and even months. Whether you have a primarily online or offline business, chances are Internet tools, widgets, plugins, apps and features play an important role in ensuring the success for your business. The following are some concrete examples: 1. Cheaper start-up cost The Internet has made starting a business simple and cheap. With just a website or even a fan page, you can already start a multitude of businesses – such as a bakeshop, an apparel store, or a bookstore – without the need for a brick and mortar office or shop. This also makes it very easy for you to test the validity of your business idea.  […]

There have been substantial changes in the global marketplace over the past decade. It has undergone a major shift, and businesses today are not limited by geographical location or borders. The only things that count are the amount of willingness and creativity in adapting to new technologies, and finding new ways for using them to your own advantage. Business owners and entrepreneurs who want to launch an eCommerce business should know something about the eCommerce industry and what it takes to achieve and maintain success in it. The eCommerce Industry There appears to be no essential limit to strong and steady business growth in the eCommerce industry. In the past decade, all vital metrics in the eCommerce field have increased, and with a broader reach and lower startup costs, more and more entrepreneurs are switching to online retail. According to facts presented by BusinessInsider, people aged 18 to 34 remain to spend more money online than any other age group, and the majority of online shoppers tend to have incomes higher than typical (above $75,000). If you have an idea for starting an online eCommerce business or launching an eCommerce branch of an existing brick-and-mortar store, the time to do it […]

“Developers should code, while designers should study business.” Makes sense? Internet businesses, like every other company, simply couldn’t function without designers. In the digital landscape, visuals can make a business stand out. With the need for quality designers constantly on the rise, they need to focus on what they do best. Being skilled at coding might be one of the requirements for today’s designers. But it’s not a completely reasonable demand since there are a lot of people who have mastered coding without any major success in the field of design. The most successful designers are those who can see the big picture, and the only way to get there is to closely study business. 1. See the big picture When they first get hired, most designers just get a task (or several ones) with a vague explanation of what’s expected of them. Read: they’re to do miracles. Even though there are some exceptions, most designers, although obsessed with their work, seldom ask the question of “why am I doing this, and to what end”. Some may laugh at this thought, and even call such questions unnecessary and redundant. Don’t forget though that an understanding of a specific industry can contribute and drive design in many productive ways. 2. Stay relevant The most innovative companies in […]

Starting a business isn’t easy, and sustaining one is even harder. How did Kimstore, an online marketplace for gadgets started by Kim Lato in 2006, grow from a humble Multiply outlet to one of the pioneers of e-commerce in the Philippines? Kim Lato talks about the challenges of starting and sustaining a business. Before Starting a Business When asked if she knew from the beginning that she was going to be an entrepreneur, Kim answered, “I came from an entrepreneurial family, so it was normal for me to see my parents running their own businesses. Then when it came time to start my own, it was easy for me to welcome the idea.” Multiply, which was where Kimstore started, was used mainly as a social networking website. So how did she think of using Multiply as a marketplace? “I had a pool of friends on Multiply, which at the time was the fastest-growing social network. Usually, people just blogged on it, but I thought, ‘Hey, I have friends on Multiply, so why not sell in this community?’ “So I started selling cameras, lenses, and other accessories. Then, people who bought cameras from me were also looking for phones and tablets, […]

There’s constant competition between brands for market domination. When companies are small, this can be done with quality improvements and price adjustments. But as businesses grow, there grows the competition too. The market battle becomes tougher. This requires taking extra moves in order to maintain and keep the customers interested. Brand awareness comes into play due to customers’ most important requirement that they’re usually not aware of (at least not always) – the emotional need. How to define brand awareness? Put simply, in the words of Jeff Bezos (the founder of Amazon): “Your brand is what people say about you when you’re not in the room.” One of the key steps in promoting a product is creating brand awareness – or the likelihood that consumers recognize the availability of a certain service or product. It is a rudimentary form of brand recognition. It’s important to distinguish it from brand recognition, although the difference between them is subtle. If the purpose of brand awareness is having customers keep coming back to you and having your products as their products of choice, then increasing it is extremely important. Here is what you can do to increase brand awareness. 1. Engage in social […]

The website for your online business is not just about selling. It’s also for finding the right customers, influential people, and other websites that can promote you. Your marketing team should be spot on in finding online opportunities for maximizing exposure of your products or services. But how can they do this? Here are some actionable steps from the speakers of PeepCon 2016, the Philippines’ premiere search engine optimization conference organized by GDI Online Marketing. The event featured internationally acclaimed SEO experts such as Mike King, Dan Petrovic, Jon Cooper, and Jason Acidre. UX signals search engine about the quality of your content. User experience (UX) is a big indicator for search engines if you have a high quality website that they should rank higher for related keywords to your business. If you have your own e-commerce site, build your customer journey in the most convenient way. Do you have all the information that customers need in one page, or do they have to jump to different pages just to find relevant content? They may also leave your website because it takes too long to load, which is a big consideration due to the internet speed in the Philippines. Stop […]

Everybody uses smartphones and tablets these days, making them the perfect tools to accomplish tasks that ordinarily you can only do on your computer. Now, you can sign contracts, make presentations, edit movies, and even manage your finances just by using your phone. Here are some of the best money management and savings apps which you can download that can help you with your finances. CoinKeeper This is an easy and simple budgeting app that allows you to track where your money goes and to plan for incoming expenses. Unlike other money management and budgeting apps, this one has a fun and nice-looking coin interface. It lets you create monthly budgets and manage your accounts, balances, and expenses without having to leave the app. You can set reminders for upcoming payments, and export your data so you can view them on your computer. It also provides detailed statistics of your finances, which is very helpful in managing your finances. (iOS, Android – Free, Premium paid version.) Fudget Fudget is a free app that lets you make simple lists of incomes and expenses. It’s very easy to add or edit items, and you can mark certain entries to repeat weekly or monthly. […]

There’s this old idea in Silicon Valley that says: “hire slow, fire fast”. However, this idea doesn’t work with a startup. You would need as many good hands as possible to keep your ship from sinking. So instead of hiring less people and firing more, you need to “hire fast, fire fast”. As much as possible, retain all your good employees and weed out the bad ones, which could heavily affect productivity. Instead of firing someone, what you need to do is screen your potential employees before signing their work contract. What to look for in a potential employee In an interview, every person you shake hands with seems to be a pretty good candidate for the job. You would want to hire everyone that comes through that door (if you have the budget for it, why not?). Interviewees might have experience, but they might not have long-term commitments nor willingness to adapt to your work environment or the demands of the industry. What you need is an employee that has 5 or more of these traits to help man your startup: Drive Startups need manpower that would help the company move forward. Even if it is outside the job […]

Productivity is the biggest elephant in the room when it comes to work, online or otherwise. Not everyone understands how effectiveness is far more important than efficiency. A hard worker who spends 8-hour days sending 1,000 emails with zero results is efficient in his e-mailing, but another worker that sends just 100 emails and gets results is effective. Productivity tips are a dime a dozen but listed are just four to systematize, prioritize, focus and eliminate distractions in order for you to perform in an optimal state to create high value work. Save the best for last The most precious asset we have besides our time is our willpower. There have been experiments conducted by researchers to exhibit the fact that we only have a limited amount of willpower each day. In one experiment, volunteers who were asked to suppress their feelings as they viewed an emotional movie gave up sooner on a test of physical stamina than did volunteers who watched the film and reacted normally. Having your least enjoyable task to be done early in the day utilizes your fully charged willpower. As you progress slowly to your most enjoyable task, your willpower depletes. The most favorable task […]

Hailed as a game changer, FinTech (otherwise known as “financial technology”) is seen to transform financial services in infinite possibilities. It has been many decades ago since there has been a real shake-up in the realm of the financial world. New and young players alike will experience its sweeping changes on how we manage finance and run businesses professionally. What is FinTech and Why It Matters to You FinTech can be best defined as technology that imparts disruptive elements (in a good way) to areas such as money transfers, mobile payments, fundraising, loans, asset management and even investment. In layman’s term, it is the thing that enables you to have access to various financial services from your own smartphone, tablet, laptop and other electronic devices. Furthermore, FinTech is one of the hottest areas that receive massive investment from around the world. This accelerates its exponential growth. Whether you like it or not, FinTech is about to drop a bomb on everyone. It’s very important to know how it can change money practices that we think we already know. FinTech: Threat or Opportunity for Business Owners? While one may argue that FinTech is just a change of paces and phases, the […]

Advocating for youth empowerment through education, specifically technical and computer skills, has been the driving mission of Code for Asia. Its founders have originally taught kids in traditional classrooms, remote villages, to where they would have waited for migrant-worker parents. From a Singapore-based society, it has now made wider impact across Asia. It is in settings beset by chaos, scarcity, and fear that the organization wants to promote computer literacy. “In practical terms, this means that our coding classes are not just about technicalities and the mechanics of making an app but getting these children to believe in their abilities to create as well,” reads the mission statement of Code for Asia. Why Coding? Code for Asia believes that technology (or the lack of effective use of it) can be a source of much inequality. Learning how to code flattens the digital divide, since it gives the youth “new literacy that is richly rewarded in our Information Age”. Without proper guidance, kids can easily fall prey to mindless entertainment when they could be designing and making their own apps instead. The Code-a-Thon The Code-a-Thon is a learning-intensive experience where beginners and experienced programmers, designers and business people alike come together […]

The infamous Bitcoin is taking over fintech, and it’s at an all-time high in emerging markets. Investors and mainstream media from around the world are embracing and endorsing Bitcoin. People’s Daily, China’s largest mainstream media company, defined Bitcoin as digital gold. Brave, a startup company, launched a coin offering to fund a new web browser which led to the successful raise of $35 million in just 30 seconds! Amid all of these exciting developments, authorities and key financial institutions have debated the future of cryptocurrency and its place in our society. Several commentators compared cryptocurrency to a bubble in the making. Yet, there are other players who see a huge potential in “cryptocurrency once proper things are in place.” Viable Alternative to Replace Reserve Currencies Investment firms in South Korea, Japan, India, and even Australia discuss the possibility of Bitcoin surpassing the value of certain reserve currencies in the future as a viable alternative to replace reserve currencies. All these talks of how it can be an alternative monetary and financial system definitely warrant serious evaluation. According to ABC News, it is now possible for Bitcoin to replace reserve currencies such as the US Dollar in the next 10 years […]

If you have a tech startup or an online business, you’re most likely doing most of your work right in your own bedroom, on a neighborhood cafe, or just about anywhere convenient. At one point, however, you might be asked by clients where you’re operating. Or maybe you’re ready to formally register your business. Does it mean that it’s time to reconsider your setup? Don’t move out and rent just yet! A virtual office might come in handy. A virtual office is a setup where a leasing company would allow you to use their address for a fee. You can officially use their address even in your business registration and other transactions. Because there’s actually no physical office space involved, you’re just going to pay minimal fees. In effect, you’re renting yourself a mailbox. It’s a great way for getting yourself a prestigious business address that you won’t otherwise be able to afford in the meantime. Sounds great? Here’s when you should get a virtual office for your business: You’re wooing big deals From the perspective of your clients, a business address would make you more attractive to enter into contract with. Especially when you’re chasing after investment money, you […]

If you’ve been in an online business for quite a while, for sure you’ve already met “Joy”. She’s the one who would comment or message with all-caps and multiple exclamation points about how she loves what you’re selling. She would even tell you a back story on why she loves it, and then proceed on asking lots of questions. And of course, she would reserve the item enthusiastically, promising to pay next week. But she won’t. “Joy Reserver” is an online selling jargon that means a buyer who enthusiastically shows interest on an item, but will not actually buy it. As an online seller, you may have already encountered several — if not many — of these people, who don’t even qualify to be called “buyers.” Aren’t they annoying? That the customer is always right is of course a hyperbole. As classic business wisdom, it just means that we must be patient with our customers — even just the potential ones — as best as we can. Like in other aspects of life, in business, we put reason above emotion. Set a reservation period Setting a one-week reservation, for example, not only prevents Joy Reservers to delay their orders, but […]

A cog, no matter how small, is necessary for a machine to function. Similarly, in an online business, although each person’s degree of involvement may vary, everyone in your virtual team contributes to making sure that goals are reached. An online business, just like any sort of business, is dependent on people. A team is necessary for a business to take off and scale. Employing the right kind of people is half of the puzzle. Setting expectations and keeping them engaged are equally important. Here are some tips to create and sustain a dream team for your online business. Make sure they’re trustworthy Anyone can hide in the anonymity of the Internet. The concept of “stranger-danger” especially rings true when you’re not physically meeting the people you hire. How do you know if these faceless people can really be trusted? Background checks and screening can go a long way. A simple look at their accounts on various social media platforms can serve as your first impression on your potential virtual teammate. Professionally speaking, you can browse their LinkedIn profile. To ensure that you can trust their abilities as well, ask them to take a web-based test, depending on the tasks […]

What’s the first thing that you notice when you’re visiting online marketplaces? Is it the description of a certain item, or the image for the product? As humans, we’re visual in nature. For sure, most of the time, you remember product photography more than detailed description. Visuals can create an impact to get a response from a potential customer. It triggers a reaction – emotional, psychological, and even physical – among your audiences. Product photography can create a connection between the sellers and purchasers like you. Due to a shorter attention span nowadays, the challenge for online sellers is how you will attract and persuade potential customers before they move on or click out. Product photography is essential regardless of what you’re selling: it’s a major factor in capturing your customer’s interest. Here are some helpful tips on how to engage your potential customers using product photography: Show different angles As the old saying goes, “a picture is worth a thousand words.” It can also be applied to online selling for the purpose of helping the customers decide whether to buy a certain item or not. The customers cannot touch your products physically, but you can let them visualize your […]

Ask what an OFW wants to get after his or her return. It’s very likely to get these two big answers: their dream house and a big capital for a profitable business venture. For the latter, OFWs can save a big amount of money in a span of 10+ years, and then come back home to start their dream businesses. This is the part of the story where we stop and call it a happily-ever-after. The reality for some OFWs may be this: After investing their life savings on capital-intensive businesses (for example, a restaurant franchise or a fleet of taxis), somewhere along the line, they make a wrong turn. They might have misjudged the market demand or trusted the wrong persons. Everything crumbles and the ex-OFWs go back to the job market for another overseas opportunity. If you’re an OFW really into starting your own business and still see yourself retiring in the Philippines, cyberpreneurship can help you get started. Here are some of its advantages. It teaches you the fundamentals of running a business Why should you wait until your contract expires or that X amount of savings before you find out if running a business is for […]

You may be a programming geek, a tech enthusiast, or a millennial with a dozen social media accounts. Or maybe it’s the other way around. Are you the type who can’t figure out what a hashtag does or how to log in to a secure WiFi network? As underwhelming as this sounds, cyberpreneurship isn’t so much about what you know or what you don’t know. The playing field, rules, protocols, and whatnot may be very different and boundless compared to a brick-and-mortar store, but cyberpreneurship is still anchored onto the basic qualities of being a successful entrepreneur. Let’s start by asking yourself three basic questions: How passionate are you to learn? What are the things you’re willing to risk? Are you committed to conquer challenges ahead? But wait. If you have answered these questions pretty well, don’t jump the gun just yet. Although they’re basic questions, it wasn’t meant to be that simple. Here’s what you need to do next: Dip your fingers in Most successful entrepreneurs didn’t only start young. They started small. Entrepreneurship, like creativity, can be a strand in people’s DNA that are more dominant in some people, surprisingly turning the ordinary into an enterprising opportunity. A case […]

As you become more hands-on in your cyber business, you’ll sometimes feel unequipped to tackle some areas. You may be weak on managing your funds or mastering a new tool. Rather than feed the “impostor syndrome” that cripple many budding cyberpreneurs, consider it as a learning opportunity to master new skills and ideas. Get inspired with words of wisdom from some of the greatest business leaders. What you were taught in school could be soon outdated. Then there are new trends that are fast shaping the future. Learn more, or get left behind. The learning process is difficult, but you’ll appreciate how it makes you a better prepared cyberpreneur in the long run. Sure, you might encounter bumps and even fail as you apply learning into action. But don’t be discouraged, and instead treat it as a great opportunity. Your mistakes are a great source of learning. Pay attention to what your customers are saying, and turn their pain points into your competitive advantage. At the end of the day, you can never go wrong with furthering your education. Not only will you deepen your understanding of the world as a cyberpreneur but as a person as well.

Where would you get the money to make your cyber business happen? The answer will depend on the nature of your project, your business model, and your tolerance for risk. For a quick review of possible options, here are 5 models that you can use to fund your startup. Bootstrapping This means you’re using your own money for your business. This could also imply asking for investments from family and friends. A great majority of startups are created using this model, including eBay and Facebook. The challenge is, can you (or your immediate network) afford to use hard-earned personal funds in putting up your project? And support it for any number of months without guarantee that the business will break-even? It’s advantage is that you get maximum leeway with your vision without others getting involved or interfering with your direction. The challenge is, can you (or your immediate network) afford to use hard-earned personal funds in putting up your project? And support it for any number of months without guarantee that the business will break-even? Crowdfunding You pitch an idea, and then wait and see if a community will back it up. With online platforms like Kickstarter, it’s easy to make your case […]

A lot of local businesses are opting to use personal profiles as their business’ main marketing account in Facebook. This is very risky and ultimately counterproductive. Here are several reasons you shouldn’t do it: Reason # 1 This is against Facebook’s terms of service. Your account might get DELETED anytime. They have already deleted many of these the past couple of years. If you’re using your account to represent something other than yourself, you could permanently lose access to your account if you don’t convert it to a Page. via Facebook Reason # 2 Friend limit is only up to 5,000. Local pages can have 10,000 fans or more. Reason # 3 There is no engagement insights in your personal profile. You won’t be able to analyze how many people see your posts, the age range or location of most of your fans, the best time to post, the best content to post, and the like. Reason #4 Advertising features are very limited in personal profiles. You won’t be able to ramp up your business exposure, if so. Reason #5 Additional tabs are only available in Facebook Pages, such as business event calendar, top fans tab, quiz tab, polls, and more. . […]

So, if you are confident about your products and services and you don’t want to waste your time, take these learning into consideration and market wisely.

Being a cyberpreneur need not be hard. Considering the vast array of tools and techniques available to us web professionals, nothing can go wrong as long as we know the tricks of the trade. What could be that “little secret” to keep our online businesses flourish through time? The Power of “We” Having started my freelance writing career in 2009, I ventured onto the unknown path of a web content writer then. I racked gig after gig – writing over 5,000 words a day for a meager sum. Little did I know that there’s more to what I have been doing during that time. I would spend an average of six hours a day writing until my hands were sore. Well, not to worry, I thought, for by the end of the week, I would fill my heart’s desire – through new books I’d buy from the local bookstore (all from my hard week’s writing work). Months passed, and I realized how tough it really is to be a freelance writer. It took perseverance, commitment, and passion to weave through words. Months passed, and I realized how tough it really is to be a freelance writer. It took perseverance, commitment, […]

“Are Filipinos ready to do business online?” With innate talent, hard work, and determination, the consensus is that entrepreneurship in the country is poised to move to cyberspace. But awareness and Internet speed remain to be critical issues though. “The transaction part is there, the skills are there. It’s just a matter of awareness that these online business opportunities exist,” says Fitz Villafuerte, co-founder of 199jobs.com and a leading financial literacy advocate. “We are confident that this book will help in the realization of our dream of spurring online-based start-ups, services, and other innovative and up-coming products in our country,” notes Senator Bam Aquino in his foreword to the book. This was among the points discussed by some of the country’s leading online freelancers, startup founders, and e-commerce experts during the book launch of Cyberpreneur Philippines: Online Business Start-up Guide. The event was held on a standing room-only crowd last October 25 at Fully Booked in Taguig City. Cyberpreneur Philippines is a book on how to become an online entrepreneur. Edited by Ray Calbay, Marv de Leon, and Paolo Lising, the multi-authored book contains practical tips, insights, and expert advice on topics ranging from cyber business planning, social media marketing, […]

Whether you’re posting on your social media accounts once a day or a few times each month, planning and plotting your activities in a social media calendar is a life-saver. A social media calendar gives a snapshot of when and what kind of content gets into which channel. It not only helps in publishing and tracking content, but serves to remind as well of business goals, target audiences, and expected outcomes. For the actual posting, you can easily automate the process using tools such as Hootsuite. Some businesses maintain a weekly social media calendar with details prepared in advance. They identify themes and organize posts around it. For others, a monthly social media calendar—with periodic and flexible updates—can be enough. Here are some basic rules when putting up your calendar. Post at the right time Any upcoming event (or trending topic) that your post could piggyback on? For ordinary days, what’s the best day of the week to engage your audience with the type of content you’re posting? “Monday” and “Friday” spell a huge difference in people’s psyche. People check Facebook 14 times on average and spend 30 minutes on it each day with peak times at bed time and […]

To get your cyber business found online, you need likeable content. The challenge is that there’s really no formula that can guarantee if your content will ever reach its ideal users or deliver on its purpose. If you need inspiration on how to start, we’ve expounded on popular statements from some of the most prominent brand gurus, bloggers, and content marketers: We’re not in the Mad Men era anymore. Expensive campaigns from advertising agencies are routinely trumped by amateur content for most impact. Seasonal campaigns won’t cut it for today’s generation. Your customers are connected 24/7, and are from all over the world. To be convincing, you have to address their unique interests, pain points, and felt needs. Going viral (the good kind) with your content is more a matter of chance than careful execution. Pulling PR stunts won’t work. People can detect what’s contrived, and they may even hijack your message. Start with a good reason for creating content. If you care enough about your message, the right people will eventually find and appreciate your content. They’re the ones who will contribute to your bottom line. When have you ever actively searched for an ad? If you’re like most […]

The rise of the Internet age has given us far more than just the capability to connect with friends or upload selfies online. It has also given modern entrepreneurs capabilities not possible several decades ago. As an online marketing consultant, one of the perks of my work is that it gives me a front row seat on the evolving landscape of business, and how the Internet is helping businesses who take the initiative of incorporating online elements in their operations. It also makes those that don’t obsolete in a matter of years and even months. Whether you have a primarily online or offline business, chances are Internet tools, widgets, plugins, apps and features play an important role in ensuring the success for your business. The following are some concrete examples: 1. Cheaper start-up cost The Internet has made starting a business simple and cheap. With just a website or even a fan page, you can already start a multitude of businesses – such as a bakeshop, an apparel store, or a bookstore – without the need for a brick and mortar office or shop. This also makes it very easy for you to test the validity of your business idea.  […]

There have been substantial changes in the global marketplace over the past decade. It has undergone a major shift, and businesses today are not limited by geographical location or borders. The only things that count are the amount of willingness and creativity in adapting to new technologies, and finding new ways for using them to your own advantage. Business owners and entrepreneurs who want to launch an eCommerce business should know something about the eCommerce industry and what it takes to achieve and maintain success in it. The eCommerce Industry There appears to be no essential limit to strong and steady business growth in the eCommerce industry. In the past decade, all vital metrics in the eCommerce field have increased, and with a broader reach and lower startup costs, more and more entrepreneurs are switching to online retail. According to facts presented by BusinessInsider, people aged 18 to 34 remain to spend more money online than any other age group, and the majority of online shoppers tend to have incomes higher than typical (above $75,000). If you have an idea for starting an online eCommerce business or launching an eCommerce branch of an existing brick-and-mortar store, the time to do it […]

“Developers should code, while designers should study business.” Makes sense? Internet businesses, like every other company, simply couldn’t function without designers. In the digital landscape, visuals can make a business stand out. With the need for quality designers constantly on the rise, they need to focus on what they do best. Being skilled at coding might be one of the requirements for today’s designers. But it’s not a completely reasonable demand since there are a lot of people who have mastered coding without any major success in the field of design. The most successful designers are those who can see the big picture, and the only way to get there is to closely study business. 1. See the big picture When they first get hired, most designers just get a task (or several ones) with a vague explanation of what’s expected of them. Read: they’re to do miracles. Even though there are some exceptions, most designers, although obsessed with their work, seldom ask the question of “why am I doing this, and to what end”. Some may laugh at this thought, and even call such questions unnecessary and redundant. Don’t forget though that an understanding of a specific industry can contribute and drive design in many productive ways. 2. Stay relevant The most innovative companies in […]

Starting a business isn’t easy, and sustaining one is even harder. How did Kimstore, an online marketplace for gadgets started by Kim Lato in 2006, grow from a humble Multiply outlet to one of the pioneers of e-commerce in the Philippines? Kim Lato talks about the challenges of starting and sustaining a business. Before Starting a Business When asked if she knew from the beginning that she was going to be an entrepreneur, Kim answered, “I came from an entrepreneurial family, so it was normal for me to see my parents running their own businesses. Then when it came time to start my own, it was easy for me to welcome the idea.” Multiply, which was where Kimstore started, was used mainly as a social networking website. So how did she think of using Multiply as a marketplace? “I had a pool of friends on Multiply, which at the time was the fastest-growing social network. Usually, people just blogged on it, but I thought, ‘Hey, I have friends on Multiply, so why not sell in this community?’ “So I started selling cameras, lenses, and other accessories. Then, people who bought cameras from me were also looking for phones and tablets, […]

There’s constant competition between brands for market domination. When companies are small, this can be done with quality improvements and price adjustments. But as businesses grow, there grows the competition too. The market battle becomes tougher. This requires taking extra moves in order to maintain and keep the customers interested. Brand awareness comes into play due to customers’ most important requirement that they’re usually not aware of (at least not always) – the emotional need. How to define brand awareness? Put simply, in the words of Jeff Bezos (the founder of Amazon): “Your brand is what people say about you when you’re not in the room.” One of the key steps in promoting a product is creating brand awareness – or the likelihood that consumers recognize the availability of a certain service or product. It is a rudimentary form of brand recognition. It’s important to distinguish it from brand recognition, although the difference between them is subtle. If the purpose of brand awareness is having customers keep coming back to you and having your products as their products of choice, then increasing it is extremely important. Here is what you can do to increase brand awareness. 1. Engage in social […]

The website for your online business is not just about selling. It’s also for finding the right customers, influential people, and other websites that can promote you. Your marketing team should be spot on in finding online opportunities for maximizing exposure of your products or services. But how can they do this? Here are some actionable steps from the speakers of PeepCon 2016, the Philippines’ premiere search engine optimization conference organized by GDI Online Marketing. The event featured internationally acclaimed SEO experts such as Mike King, Dan Petrovic, Jon Cooper, and Jason Acidre. UX signals search engine about the quality of your content. User experience (UX) is a big indicator for search engines if you have a high quality website that they should rank higher for related keywords to your business. If you have your own e-commerce site, build your customer journey in the most convenient way. Do you have all the information that customers need in one page, or do they have to jump to different pages just to find relevant content? They may also leave your website because it takes too long to load, which is a big consideration due to the internet speed in the Philippines. Stop […]

Everybody uses smartphones and tablets these days, making them the perfect tools to accomplish tasks that ordinarily you can only do on your computer. Now, you can sign contracts, make presentations, edit movies, and even manage your finances just by using your phone. Here are some of the best money management and savings apps which you can download that can help you with your finances. CoinKeeper This is an easy and simple budgeting app that allows you to track where your money goes and to plan for incoming expenses. Unlike other money management and budgeting apps, this one has a fun and nice-looking coin interface. It lets you create monthly budgets and manage your accounts, balances, and expenses without having to leave the app. You can set reminders for upcoming payments, and export your data so you can view them on your computer. It also provides detailed statistics of your finances, which is very helpful in managing your finances. (iOS, Android – Free, Premium paid version.) Fudget Fudget is a free app that lets you make simple lists of incomes and expenses. It’s very easy to add or edit items, and you can mark certain entries to repeat weekly or monthly. […]

There’s this old idea in Silicon Valley that says: “hire slow, fire fast”. However, this idea doesn’t work with a startup. You would need as many good hands as possible to keep your ship from sinking. So instead of hiring less people and firing more, you need to “hire fast, fire fast”. As much as possible, retain all your good employees and weed out the bad ones, which could heavily affect productivity. Instead of firing someone, what you need to do is screen your potential employees before signing their work contract. What to look for in a potential employee In an interview, every person you shake hands with seems to be a pretty good candidate for the job. You would want to hire everyone that comes through that door (if you have the budget for it, why not?). Interviewees might have experience, but they might not have long-term commitments nor willingness to adapt to your work environment or the demands of the industry. What you need is an employee that has 5 or more of these traits to help man your startup: Drive Startups need manpower that would help the company move forward. Even if it is outside the job […]

Productivity is the biggest elephant in the room when it comes to work, online or otherwise. Not everyone understands how effectiveness is far more important than efficiency. A hard worker who spends 8-hour days sending 1,000 emails with zero results is efficient in his e-mailing, but another worker that sends just 100 emails and gets results is effective. Productivity tips are a dime a dozen but listed are just four to systematize, prioritize, focus and eliminate distractions in order for you to perform in an optimal state to create high value work. Save the best for last The most precious asset we have besides our time is our willpower. There have been experiments conducted by researchers to exhibit the fact that we only have a limited amount of willpower each day. In one experiment, volunteers who were asked to suppress their feelings as they viewed an emotional movie gave up sooner on a test of physical stamina than did volunteers who watched the film and reacted normally. Having your least enjoyable task to be done early in the day utilizes your fully charged willpower. As you progress slowly to your most enjoyable task, your willpower depletes. The most favorable task […]

Hailed as a game changer, FinTech (otherwise known as “financial technology”) is seen to transform financial services in infinite possibilities. It has been many decades ago since there has been a real shake-up in the realm of the financial world. New and young players alike will experience its sweeping changes on how we manage finance and run businesses professionally. What is FinTech and Why It Matters to You FinTech can be best defined as technology that imparts disruptive elements (in a good way) to areas such as money transfers, mobile payments, fundraising, loans, asset management and even investment. In layman’s term, it is the thing that enables you to have access to various financial services from your own smartphone, tablet, laptop and other electronic devices. Furthermore, FinTech is one of the hottest areas that receive massive investment from around the world. This accelerates its exponential growth. Whether you like it or not, FinTech is about to drop a bomb on everyone. It’s very important to know how it can change money practices that we think we already know. FinTech: Threat or Opportunity for Business Owners? While one may argue that FinTech is just a change of paces and phases, the […]

Advocating for youth empowerment through education, specifically technical and computer skills, has been the driving mission of Code for Asia. Its founders have originally taught kids in traditional classrooms, remote villages, to where they would have waited for migrant-worker parents. From a Singapore-based society, it has now made wider impact across Asia. It is in settings beset by chaos, scarcity, and fear that the organization wants to promote computer literacy. “In practical terms, this means that our coding classes are not just about technicalities and the mechanics of making an app but getting these children to believe in their abilities to create as well,” reads the mission statement of Code for Asia. Why Coding? Code for Asia believes that technology (or the lack of effective use of it) can be a source of much inequality. Learning how to code flattens the digital divide, since it gives the youth “new literacy that is richly rewarded in our Information Age”. Without proper guidance, kids can easily fall prey to mindless entertainment when they could be designing and making their own apps instead. The Code-a-Thon The Code-a-Thon is a learning-intensive experience where beginners and experienced programmers, designers and business people alike come together […]

The infamous Bitcoin is taking over fintech, and it’s at an all-time high in emerging markets. Investors and mainstream media from around the world are embracing and endorsing Bitcoin. People’s Daily, China’s largest mainstream media company, defined Bitcoin as digital gold. Brave, a startup company, launched a coin offering to fund a new web browser which led to the successful raise of $35 million in just 30 seconds! Amid all of these exciting developments, authorities and key financial institutions have debated the future of cryptocurrency and its place in our society. Several commentators compared cryptocurrency to a bubble in the making. Yet, there are other players who see a huge potential in “cryptocurrency once proper things are in place.” Viable Alternative to Replace Reserve Currencies Investment firms in South Korea, Japan, India, and even Australia discuss the possibility of Bitcoin surpassing the value of certain reserve currencies in the future as a viable alternative to replace reserve currencies. All these talks of how it can be an alternative monetary and financial system definitely warrant serious evaluation. According to ABC News, it is now possible for Bitcoin to replace reserve currencies such as the US Dollar in the next 10 years […]

If you have a tech startup or an online business, you’re most likely doing most of your work right in your own bedroom, on a neighborhood cafe, or just about anywhere convenient. At one point, however, you might be asked by clients where you’re operating. Or maybe you’re ready to formally register your business. Does it mean that it’s time to reconsider your setup? Don’t move out and rent just yet! A virtual office might come in handy. A virtual office is a setup where a leasing company would allow you to use their address for a fee. You can officially use their address even in your business registration and other transactions. Because there’s actually no physical office space involved, you’re just going to pay minimal fees. In effect, you’re renting yourself a mailbox. It’s a great way for getting yourself a prestigious business address that you won’t otherwise be able to afford in the meantime. Sounds great? Here’s when you should get a virtual office for your business: You’re wooing big deals From the perspective of your clients, a business address would make you more attractive to enter into contract with. Especially when you’re chasing after investment money, you […]

If you’ve been in an online business for quite a while, for sure you’ve already met “Joy”. She’s the one who would comment or message with all-caps and multiple exclamation points about how she loves what you’re selling. She would even tell you a back story on why she loves it, and then proceed on asking lots of questions. And of course, she would reserve the item enthusiastically, promising to pay next week. But she won’t. “Joy Reserver” is an online selling jargon that means a buyer who enthusiastically shows interest on an item, but will not actually buy it. As an online seller, you may have already encountered several — if not many — of these people, who don’t even qualify to be called “buyers.” Aren’t they annoying? That the customer is always right is of course a hyperbole. As classic business wisdom, it just means that we must be patient with our customers — even just the potential ones — as best as we can. Like in other aspects of life, in business, we put reason above emotion. Set a reservation period Setting a one-week reservation, for example, not only prevents Joy Reservers to delay their orders, but […]

A cog, no matter how small, is necessary for a machine to function. Similarly, in an online business, although each person’s degree of involvement may vary, everyone in your virtual team contributes to making sure that goals are reached. An online business, just like any sort of business, is dependent on people. A team is necessary for a business to take off and scale. Employing the right kind of people is half of the puzzle. Setting expectations and keeping them engaged are equally important. Here are some tips to create and sustain a dream team for your online business. Make sure they’re trustworthy Anyone can hide in the anonymity of the Internet. The concept of “stranger-danger” especially rings true when you’re not physically meeting the people you hire. How do you know if these faceless people can really be trusted? Background checks and screening can go a long way. A simple look at their accounts on various social media platforms can serve as your first impression on your potential virtual teammate. Professionally speaking, you can browse their LinkedIn profile. To ensure that you can trust their abilities as well, ask them to take a web-based test, depending on the tasks […]

What’s the first thing that you notice when you’re visiting online marketplaces? Is it the description of a certain item, or the image for the product? As humans, we’re visual in nature. For sure, most of the time, you remember product photography more than detailed description. Visuals can create an impact to get a response from a potential customer. It triggers a reaction – emotional, psychological, and even physical – among your audiences. Product photography can create a connection between the sellers and purchasers like you. Due to a shorter attention span nowadays, the challenge for online sellers is how you will attract and persuade potential customers before they move on or click out. Product photography is essential regardless of what you’re selling: it’s a major factor in capturing your customer’s interest. Here are some helpful tips on how to engage your potential customers using product photography: Show different angles As the old saying goes, “a picture is worth a thousand words.” It can also be applied to online selling for the purpose of helping the customers decide whether to buy a certain item or not. The customers cannot touch your products physically, but you can let them visualize your […]