Category Archives: Online marketing

5 Ways Online Content Grows Your Business
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5 Ways Online Content Grows Your Business

How does online content contribute to business growth? I was invited to talk about this topic at this year’s Jumpstart seminar of the Young Entrepreneurs Society – University of the Philippines chapter. From my talk, here are some highlights on the things that online content does for today’s businesses – be they brick-and-mortar or cyber-businesses, […]

Coupons as a Win-Win Strategy for Any Online Business
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Coupons as a Win-Win Strategy for Any Online Business

Gone are the days when coupons are cut out from newspapers and magazines. Online businesses have digitized the tactic. For customers, coupons are a lifesaver, enabling them to purchase favorite items with huge discounts. Use coupons as a way to promote your business and enhance customer loyalty. How to maximize your coupon page For many […]

Could Your Business be Suffering Because of Bad SEO?
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Could Your Business be Suffering Because of Bad SEO?

You’ve probably noticed how SEO is getting more attention from the media. Some even say that SEO is dead, and that investing in it is like flogging a dead horse. But these statements are wrong because SEO is more alive than ever. However, people are ignoring this rich advertising possibility because of these rumors. Many statistics […]

5 Practical SEO Tips To Boost Your Online Business
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5 Practical SEO Tips To Boost Your Online Business

The website for your online business is not just about selling. It’s also for finding the right customers, influential people, and other websites that can promote you. Your marketing team should be spot on in finding online opportunities for maximizing exposure of your products or services. But how can they do this? Here are some […]

Putting Your Business on the Map: 6 Brand Awareness Strategies
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Putting Your Business on the Map: 6 Brand Awareness Strategies

There’s constant competition between brands for market domination. When companies are small, this can be done with quality improvements and price adjustments. But as businesses grow, there grows the competition too. The market battle becomes tougher. This requires taking extra moves in order to maintain and keep the customers interested. Brand awareness comes into play […]

Harnessing the Web for Market Research
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Harnessing the Web for Market Research

What does it take to turn someone into a paying customer? More importantly, in the face of competition, how can you make customers loyal to your business? Getting the answers to these million-dollar questions would pave the way for your business to grow. Big businesses commission market research to learn such information. From its results, they can decide which trends, […]

How Good Web Design Can Help Your Business Thrive
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How Good Web Design Can Help Your Business Thrive

The first thing your potential customer will probably do is visit your website. From that single visit, your customer will form opinions about your brand, product, or service. According to a Stanford Persuasive Tech Lab study, nearly half of all consumers (46%) said that a site’s design is the number one criteria when people are deciding whether […]

5 Social Media Marketing Tips For Your Food Business
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5 Social Media Marketing Tips For Your Food Business

In today’s vibrant online market, it’s not enough to create content for your customers and audience through your website or blog. There needs to be an interaction done to establish your brand as a thought leader and as a trustworthy creator of yummy treats. But how do you reach your audience effectively at social media? […]

Creating Likeable Content: 5 Tricks from Craft Masters
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Creating Likeable Content: 5 Tricks from Craft Masters

To get your cyber business found online, you need likeable content. The challenge is that there’s really no formula that can guarantee if your content will ever reach its ideal users or deliver on its purpose. If you need inspiration on how to start, we’ve expounded on popular statements from some of the most prominent […]